Summary

  • Velocity frequent flyer program has survived and thrived, with 11.5 million members and constant growth through savvy marketing and partnerships.
  • The program has built its offerings around its core customers, with new earning and spending opportunities to keep travelers in the ecosystem and create a cycle of loyalty.
  • Velocity has added new partners like United Airlines, and soon ANA, expanding its reach and catering to different segments of its member base.